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Would you be interested in find out what keywords Google think are the most related to your google search query?  Would you like this list of results to be updated all the time?  How about being able to access the information anytime you need it?

And furthermore what about if I told you that you could retrieve all the info using nothing but a browser  and a standard Google search?

Does that take your fancy?  Read on....

Firstly lets take a step back and discuss relevance, as this term is at the very core of Googles results returned from your searches.

Google wants to provide the searcher with extremely accurate and relevant results that it can.  They are aware that if they are unable to provide this information, it’s likely that searchers will stop using their search engine altogether, and no users means no ad revenues which is their main source of income!

For a classic example of a search engine losing market share, spend a second for AltaVista?  Back in the day it was the most used search engine, and almost overnight (not quite) was displaced from 1st position to Google because they lost the plot with relevance.

I doubt there is such a thing as search engine loyalty (at least not for the average search engine user).  If a better alternative comes along, the everyday user will just start using that service.

Trust me when I say Google are very conscious of this, and put enormous resources into making sure that when you search for something, the results that come back are very related to your the search term you used.

Google need to keep the average user happy so that they come back to Google again and again.

Shred Internet Marketers have, of course found methods to "game" Google in previous years, so that their own web pages come up instead of what should be the most relevant results, and such tricks are still used today.

Mostly these black hat techniques are located by Google who is getting cleverer at finding these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is currently returning the most relevant information and has the biggest user base when compared to any other search engine, and that its clear that their primary mission is information relevance to their searchers, does it not make sense to go to their search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that search term into google, I got back  list of current pages that Google believe are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: increase site traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually show you the keywords that they deem to be the most relevant to your search.

If you do some research about this, there is lots of speculation on how google decide on what phrases are displayed, but in any event you think I think it's certainly worth investigating further, isn’t it?

In my testing I found the keywords it came back with seemed to be keywords heavily searched on.

In the case of web traffic, the keyword phrases I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a phrase to get relevant keywords to that search term.  For example I could have clicked increase web traffic and obtained a list of related keywords that relate to that term.

This is getting interesting.   Before you discount this technique compared to using your favorite keyword tool, I would ask that you consider the following.

1)  The information from these searches are directly from Google, so the data has not been corrupted in any way.

Many keyword research tools do not use data from Google at all (Wordtracker) or combine information from multiple sources.  Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not saying that you abandon all other keyword tools in favor of this technique, but I do recommend you check it out.  With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds.  My 2 favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when establishing the viability of entering a particular market.

One final thing to remember is that unfortunately not all keywords are supported.  Sometimes no related search terms are provided for a given keyword, but given that it’s free I’m happy to not be too worried about that oversight.

And occasionally I have to mention that the search terms returned seem a little bizarre.  But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and take a look at the related search function in Google.  The keyword phrases returned might end up being very useful.

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