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Would you be interested in find out what keywords Google think are the most related to your search query?  Would you like the results to be up to date all the time?  How about getting hold of the information at no cost?

And in addition what about if I mentioned that you could retrieve all the information using nothing but your favorite browser  and a regular Google search?

At least a little bit interested?  Good, lets get into the detail....

Firstly lets start with the basics and discuss relevance, as this term a very important part of Googles results returned from your searches.

Google wants to give the searcher with the most accurate and relevant results that it can.  They know that if they fail to provide this info, it’s likely that users will no longer use their search engine altogether, and no users means no ad revenues which is their main source of income!

For a prime example of a search engine dropping the ball, spend a second for AltaVista?  In its time it was the most used search engine, and almost overnight (not quite) was displaced from 1st position to Google because they dropped the ball with relevance.

I don't think there is such a thing as search engine loyalty (at least not for the non Internet Marketing search engine user).  If a better alternative comes along, the everyday user will just start using that search engine.

Trust me when I say The Powers To Be At Google are very conscious of this, and put a heap of resources into making sure that when you use Google, the results that come back are highly related to your the search term you used.

Google need to keep the average user happy so that they return Google all the time.

Shred Internet Marketers have, of course located methods to "game" Google in the past, so that their own web pages show up instead of what should be the most relevant pages, and such tricks are still used in  modern times.

Mostly these black hat techniques are located by Google who is getting cleverer at finding these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now returning the most relevant information and has the largest user base when compared to any other search engine, and that its clear that their primary goal is info relevance to their users, doesn't it make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I typed in keyword phrase into google, I got back  list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: targeted web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually show you the search terms that they deem to be the most relevant to your search phrase.

Now if you do some research about this, there is lots of speculation on how google decide on what search terms are displayed, but no matter what you think I think it's certainly worth looking at, isn’t it?

In my testing I found the keywords it came up with seemed to be phrases heavily searched on.

In the case of web traffic, the search terms returned to me were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a phrase to get relevant keywords to that keyword.  For example I could have clicked increase web traffic and received a list of related search terms that relate to that term.

This is getting interesting.   Before you discount this technique compared to using your favorite keyword tool, It's my suggestion consider the following.

1)  The information from these searches are directly from Googles Server, so the information has not been corrupted in any way.

Many keyword tools do not use data from Google at all (Wordtracker) or combine data from many sources.  Here we have information direct from the source!

2) The information returned from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not suggesting that you abandon all other keyword tools in favor of this technique, but I do suggest you check it out.  With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds.  My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this technique is when searching new niches, or when establishing the viability of entering a particular niche.

One last thing to remember is that unfortunately not all keywords are supported.  Sometimes there are no related search terms come back for a given keyword, but given that it’s free I’m happy to not be too worried about that oversight.

And occasionally I have to mention that the terms returned seem a little weird.  But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and take a look at the related search function in Google.  The keyword phrases returned might end up being very useful.

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